Sport Marketing Platform

Sport Marketing Platform - Dentsu

Industry

Sport

Team size

3 people

Type

Web/Blog

Location

Asia

Timeline

2 weeks

Technologies

WordPress

Demo Account
Email: test123@yopmail.com Password: 123456@aA

Demo Account
Email: test123@yopmail.com
Password: 123456@aA

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Project Overview

Dentsu Sports Vietnam is a sports marketing and communication agency in Vietnam

Affiliation: It is part of the Dentsu Group (a global communications conglomerate), which includes ~900 companies across 145 countries.

Core Mission: To provide full-service, 360° sports marketing expertise and communication solutions to brands and organizations, particularly in Vietnam.

Clients & Reach: They support major local/regional clients such as Honda, Red Bull, Yamaha, etc.

Industry Focus: They work across “most wanted” sports domains in Vietnam: soccer, basketball, running, etc.

Team & Structure: They showcase their leadership team (General Director, Acting Director, etc.) and have a transparent “Our Team” section.

Recruitment & Growth: They openly advertise sports marketing careers, signaling ongoing growth and talent acquisition.

Key Features

360° Sports Marketing Services: They describe themselves as a full-service agency with comprehensive expertise across the sports marketing spectrum in Vietnam.
Deep Local & Regional Network: They handle communications, brand partnerships, event marketing, and more in sports contexts.
They have exclusive and strong cooperation with leading sports partners and organizations in Vietnam and across Asia.
This network helps them deliver higher prestige and reach to clients.
Diverse Client Portfolio: Works with clients from varied industries: automotive, energy drinks, healthcare, nutrition, manufacturing, etc.
Brand Position & Credibility: Their public-facing site highlights status, clients, and capabilities, which help build trust with potential clients.
Being part of Dentsu gives them global backing and brand legitimacy.
Talent & Culture Focus: They actively recruit for roles in sports marketing, signaling that they invest in internal capability and growth.
Local Sports Event Portfolio: This indicates hands-on operational involvement in organizing or marketing sports events.
Multi-Service Integration: Integrate across strategy, execution, communication, and activation in sport contexts.

Challenges

1. Highly competitive sports marketing industry in Vietnam with global agencies and local firms competing for the same clients.
2. Brands often struggle to connect authentically with sports fans and communities.
3. Limited access to strong local sports partnerships can weaken campaign effectiveness.
4. Clients from diverse industries (automotive, beverage, healthcare, etc.) require tailored strategies.
5. Sports event marketing in Vietnam faces operational challenges (logistics, fan experience, compliance).
6. Retaining and attracting top sports marketing talent in a growing market.
7. Skepticism from brands about ROI in sports sponsorships and campaigns.

Solutions

Positioned as part of the global Dentsu Group, offering international credibility, resources, and proven expertise.
Provides 360° sports marketing services that integrate communications, sponsorships, and events to build genuine fan engagement.
Leverages exclusive cooperation with top sports partners and federations in Vietnam & Asia, ensuring premium access and visibility.
Delivers customized solutions by applying sports marketing across multiple verticals, ensuring relevance to each client’s goals.
Experienced in executing large events (e.g., marathons, football campaigns), ensuring smooth operations and impactful fan experiences.
Actively invests in talent recruitment and team building, showcasing leadership and career opportunities in the industry.
Provides end-to-end measurable campaigns that combine strategy, activation, and communication, backed by client success cases.

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